Wineries are facing a growing number of business challenges
Branding considerations and consumer perceptions are critical to the success of a winery and smaller wineries with a select brand offering can benefit from innovative and cost effective marketing solutions like mobile marketing
Many independent wineries already rely on cellar door sales, often linked to on-site restaurant and catering activity; wine clubs; tasting events; and online distribution to sell inventory.
Mobile marketing can add another dimension to stimulate activity through all of those channels.
Why Use Mobile Marketing?
Mobile marketing is the ideal way to promote special offers and events to an existing database of cellar door or wine club members to stimulate sales and increase the frequency of purchase.
Mobile users can be contacted any time, anywhere with an immediate response:
• Percentage of messages opened: 97%
• Average response time is 30 seconds
• Average response rate is over 20%
• Average click through rate is 19.3%
Take easy mobile payments for instant sales of wine at events, cellar doors and more......